Samantha Tsui is a Hong Kong-born couture designer based in New York City, celebrated for her visionary fusion of traditional craftsmanship and modern luxury. A recipient of the prestigious Hong Kong Scholarship for Excellence Scheme, Samantha graduated from Parsons School of Design with a BFA in Fashion Design, where she honed her expertise in clothing, footwear, millinery, and accessory design.

During her studies, she participated in the esteemed Tory Burch Design Program, gaining invaluable mentorship from the Tory Burch team, which opened doors to roles at renowned brands such as Proenza Schouler and Gucci
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Samantha’s work has been showcased on prominent platforms including Vogue Runway, Hypebeast, Fashionista, UpNext Designers, The Vanilla Issue, and Hong Kong's Pearl TV. Passionate about preserving and elevating traditional Chinese craft techniques, she masterfully weaves cultural narratives into her designs, captivating a global audience with her storytelling and artistry.

The brand Samantha Tsui redefines luxury and couture by blending traditional Chinese and Western heritage with modern craftsmanship. The designer's vision celebrates cultural storytelling through extravagant dress silhouettes and versatile everyday wear, honoring time-honored techniques while presenting them through a contemporary lens.